Design Squad

Time and time again I hear small computer consulting firms share their frustrations that even though their service is superior and their prices more affordable, they are consistently losing business to the Geek Squad.

The #1 question technology consultants ask me in regards to the Geek Squad is “How can a little shop like mine compete with big box retail giants like the Geek Squad when they have millions of marketing dollars to throw around and I have virtually none?”

The answer is: There are many, many ways you can profitably compete, but you need to do your research and learn how to educate your prospects on what makes you the clear choice.

You can educate prospects through your website, your marketing, and day-to-day conversations. You have to make a list of specific points that make you the superior choice and then craft your message into short, easy-to-remember, easy-to-understand, answers that you can use the next time someone asks “So, you’re like the Geek Squad?”

Once you begin to educate your community, word of mouth will spread and you will find that your clients will begin educating their friends and family members for you. This is exactly why I dedicate several of the marketing campaigns and business systems included in my Computer Consulting Business In-A-Box towards educating prospects and positioning my client’s business as THE ‘go to’ choice over the Geek Squad and other competitors in the area.

One aspect you can compete with is security.

If you do a search online regarding the Geek Squad’s operating procedures you will find articles that reveal that:

“The Geek Squad outsources some of the repairs via a remote access application (AKA AJU or Agent Johnny Utah). These people are in countries that have no similar privacy laws that are in the US. So in other words, your computer with your saved bank passwords, government contacts, ETC; are being accessed by ‘Bob’ in India, Pakistan, and various other countries around the world.” – Consumerist.com

Identity theft and personal privacy are huge concerns that consumers and businesses have when hiring someone to fix their computer. You may have even been asked to sign a release form guaranteeing that you will not keep or distribute any information contained on the clients machine.

If you have not signed such a release form, you should consider adding it to your standard procedure when you first sit down with your clients and fill out a work order.

4 Ways You Can Use Security To Bring You More Business:

Write a consumer awareness report that educates consumers on the importance of having a security release form signed by their computer consultant. Give examples of articles covering cases of identity theft and explain what your company does to ensure this does not happen to your clients.It will not cost you anything but your time to write and distribute a report and it will instantly bring you trust and establish you as an expert in computer service consulting. Add a statment to your “X Reasons To Hire Us” list on your website. You do have one of these right? Whereever you list out why a prospect will want to hire you over your competition, make sure you include a statement that explains your security procedures and policies. Add a bullet to your marketing ads. On your fliers, in your newspaper ads, direct mail, business cards, etc. make sure to include a bullet point showcasing your security. Focus your newsletter around security. If you send out a monthly newsletter (through mail or email), focus one month on security. You can include examples of identity fraud, tips your clients can use to protect themselves, and then detail your own security policies.

These are just a few examples of how you can use security to educate prospects to hire you over the Geek Squad.  There are many other reasons they should hire you as well, but you have to do the work by researching your competition, making a list of areas you are superior, and then include them in all of your communications with people in your community.

For a proven, field-tested, marketing system that is designed to differentiate you from your competitors and easily steal valuable business away from the Geek Squad, consider investing in my Computer Consulting Business In-A-Box.

Site Squad is now offering FREE email marketing accounts! You can sign up for your free email marketing account and pay as you go! No long term contracts or monthly fees! You also get access to your campaign analytics dashboards online.

Just sign up for your free account, upload your email content and distribution list, pay and send! It is that easy!

Email Service Provider Pricing: Only 3 cents per email and $10.00 per campaign!

example: $10 Campaign Fee + (5000 email addresses x $.03) = Only $160.00 per email campaign! No strings attached!  Cancel at anytime.

Additional services include:

Web Hosting

All Web Hosting Plans from site-squad.com include everything you will need to host your website and begin building your online presence.

Web Design

If you are looking for professional web site design services that always incorporates best practice SEO techniques, than look no further than Site-Squad.com. We specialize in delivering small and large, cost-effective, tailored web sites to small companies looking for excellence in their web presence.

SEO – Search Engine Optimization

Search Engine Optimization is essential for every website. With out proper SEO, your website is like a big fancy billboard in your basement, no good! In addition, the goal of SEO is not just to drive traffic to your website. Driving traffic to a website is meaningless unless it is targeted traffic. Site Squad specializes in implementaing the SEO techniques you need that will drive targeted traffic to your site and increase your conversion rates.

Search Engine Marketing
When you choose Site Squad for your Search Engine Marketing services we can produce interactive marketing campaigns with measurable results. Our SEM Specialists are proficient in marketing websites with PPC (Pay-per-click) campaigns on Google, Yahoo, and MSN and their partners.

Website Analytics

Metrics mania got you down? If you have a web analytics software package let Site Squad help you make sense of all that data. We can summarize the data for you in meaningful reports, or train you in making sense of the data yourself.

Complete Web Service Packages include everything you need for a successful web site starting at $1399.00!

Discover why online retailers have such great and large selection of ball caps to choose from. You can’t go wrong looking for perfect ball caps, even if they are design ball caps. Find what you are looking for right on the dot. With such a great selection and quality of design ball caps you will be able to find more than one cap that strikes your fancy. After all, cap retailers should not limit your choices to the caps that they offer, they should allow you to create the perfect cap for you if you can’t find what you are looking for.

Who doesn’t love design ball caps? It is difficult to find anyone who would disagree. Design caps are perfect for creating your very own cap that is certainly one of a kind. There are no hassles with sifting through hundreds, even thousands of hats and coming up with nothing that suits your wants and needs. That is why design ball caps are such an excellent choice and very convenient. For whatever reason you are looking to design your cap, you will be able to create the perfect cap and it’s fun!

Design ball caps are great for a number of things. If you want a sports cap for your favorite sports team and you just can’t find one you like anywhere, then design the cap you are looking for. If you want the perfect ball cap for your golf games, your morning jogs, or an upcoming race, design it. There are no limits to designing your own cap and that is the whole advantage of having your very own personal cap created for you. You will not have to worry about not liking your cap either because you design it custom for yourself.

Of course you can’t forget that these caps are great for friends and family. Give these personalized caps a go and present them as gifts for a special occasion or no occasion at all. Birthdays, Hanukah, Thanksgiving, and New Year’s Day, among many other holidays are the perfect excuses to give gifts and show your love to your friends and family. Do not forget about Christmas if you and your family celebrate that holiday as well; Christmas is the perfect excuse to give your friends and family presents. So go ahead and give them a present that they will love and appreciate.

Gifts to others or a gift to yourself is not the only reason to buy one of the design ball caps. If you want to help out the cheer squad, the dance club, the glee club, or even if your little brother or sister are a boy or girl scouts, design special caps for them. You can help promote whatever club, squad, or any other extracurricular activity they are involved in. It is all the better if you are a part of one of these groups as well. Let people know you have pride in how you choose to spend your time and show your caps off.